* Aaker, D. A. A New Method for Evaluating Stochastic Models of Brand Choice Journal of Marketing Research Vol. 7, S. 300-306 Aug. 1970 * Aaker, D. A. The New Trier Stochastic Model of Brand Choice Management Science Vol. 17, S. B-435-B450 1971 * Aaker, D. A. A Measure of Brand Acceptance Journal of...
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Ein zentraler Begriff des Marketings