X – Literaturverzeichnis

Literaturliste

Markentreue Literaturverzeichnis Bücher

* Allport, G. W. Attitudes in Fishbein, M., Readings in Attitude Theory and Measurement New York, 1967 * Atkinson, J. W. Einführung in die Motivationsforschung Stuttgart, 1975 * Atkinson, J. W.; Feather, N. T. A Theory of Achievment Motivation New York, 1966 * Backhaus, K.; Erichson, B.; Plinke, W.; Weiber, R. Multivariate Analysemethoden Berlin,...
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Markentreue Literaturverzeichnis Zeitschriften/Zeitungen/Aufsätze

* Aaker, D. A. A New Method for Evaluating Stochastic Models of Brand Choice Journal of Marketing Research Vol. 7, S. 300-306 Aug. 1970 * Aaker, D. A. The New Trier Stochastic Model of Brand Choice Management Science Vol. 17, S. B-435-B450 1971 * Aaker, D. A. A Measure of Brand Acceptance Journal of...
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